Our Story

Hollow & Fern was built on a shared belief between husband and wife, that the products you use every day should be simple, intentional, and made with ingredients you can trust.

For Eric, that belief was shaped by personal experience. After losing his first wife to cancer, it changed how he thought about what we put in and on our bodies. He became more mindful of ingredients, more intentional about everyday choices, and went on to found Mountaineer Brand, a line of natural grooming products built for men, centered around simple formulas and honest ingredients.

Tenise brought her own vision. She wanted something created with the same level of care and integrity, but designed for women. Too often, she found herself choosing between products that felt elevated and enjoyable to use, and products that were actually made with ingredients she felt good about.

So together, they created Hollow & Fern.

A brand built on the same foundation of trust and simplicity, reimagined with a softer, more refined approach to everyday essentials. Clean, effective formulas made with purpose, without the unnecessary extras.

Every product is made by hand in West Virginia by a small, family-owned team, with a focus on quality, consistency, and care in every batch.

Simple, intentional, and made to be trusted.